Wilco Jig-Saw Puzzle, The

This uncommon brand of solid wood jigsaw puzzles was produced for retailing in the Cardiff toy store Wilces.
I am fairly certain in my belief that these were actually made by the British manufacturer Huvanco. A look at the Huvanco puzzle Mischief Brewing shows a very similar style of cutting and somehow the Wilco advert of Newest and Best Pictures seems rather similar to the Huvanco statement of British Brightest and Best.